Picnie is an all-in-one visual automation platform that helps users generate images, videos, and PDFs at scale using templates, workflow automation, and APIs. It eliminates repetitive design work and supports both non-technical users and technical teams who want to automate creative production.
What You Can Do with Picnie
Picnie enables the creation, automation, and management of visual assets for different industries and team sizes.
Feature Category | What It Does | Best For |
|---|---|---|
Visual Creation Tools | Generate images, videos, PDFs from templates | Agencies, Marketing Teams |
AI Utilities | Background removal, OCR, optimization, watermarking | E-commerce, Operations |
Automation | Bulk creation, shared forms, data-driven workflows | High-volume tasks |
Collaboration | Share templates, manage permissions, team access | Multi-member teams |
Integrations and APIs | Use Google Sheets, Zapier, Make, REST API | SaaS and Developers |
Core Components of Picnie
1. Visual Creation Tools
Picnie provides editors and templates for social media graphics, marketing banners, promotional videos, product listings, invoices, certificates, and other digital assets. Users can customize templates, apply branding elements, and generate output individually or in bulk.
Template > Customize > Generate Asset > Export or Automate
2. Workflow Automation
Users can automate asset creation using data sources like spreadsheets, shared forms, or dynamic variables. Workflows allow you to configure a process once and reuse it as many times as needed.
Example
Upload a spreadsheet with product details such as title, price, and image link. Picnie automatically generates a set of product visuals for each row in the sheet.
3. AI Utilities
Picnie includes built-in tools for image processing and quality improvement.
AI Feature | Common Use Case | Industry |
|---|---|---|
Background Removal | Cleaning product photos | E-commerce |
OCR (Text Extraction) | Reading text from invoices or labels | Operations |
Watermarking | Protecting client assets | Agencies |
Image Optimization | Reducing file size for websites | SaaS and Web Platforms |
4. Asset Management
Picnie organizes files into Projects, a File Manager, and reusable templates. This helps agencies separate client assets and allows e-commerce teams to keep product visuals structured by categories or SKUs. Assets can be stored, downloaded, renamed, or reused in workflows.
5. Team Collaboration
Picnie supports shared workspaces where users can:
Invite team members
Assign permissions
Control credit usage and editing access
Share templates externally without requiring login
This reduces dependence on designers for repetitive edits and allows distributed teams to work together productively.
6. Developer Platform
Picnie provides a REST API and webhook support for engineering teams who want to automate media generation programmatically. The API can generate images, PDFs, and videos from templates using data-based input.
Example JSON request for image generation:
{
"template_id": "xyz123",
"data": {
"title": "New Product",
"price": "$29.99"
},
"format": "png"
}
Who Should Use Picnie
User Type | How Picnie Helps |
|---|---|
Marketing Directors | Scale ad creatives without hiring more designers |
E-commerce Sellers | Automate product images and catalog PDFs |
SaaS Companies | Generate certificates, reports, and onboarding visuals |
Operations Teams | Automate invoicing and documentation visuals |
Agencies | Centralize templates for multiple clients |
Why Choose Picnie
Save Production Time
Bulk-generate large volumes of visuals without manual editing.
Maintain Brand Consistency
Templates enforce brand identity automatically across all outputs.
Reduce Design Costs
Eliminates repetitive design work that often requires extra hiring.
Scale Without Complexity
Integrations and APIs support enterprise-level automation.
Frequently Asked Questions
What makes Picnie different from Canva
Picnie focuses on automation. It can generate thousands of visuals using workflows or APIs. Canva is primarily for manual design work.
Do I need design skills to use Picnie
No. Templates allow anyone to create visuals by simply filling in data or uploading files.
Can I integrate Picnie with Google Sheets or Zapier
Yes. Picnie supports no-code integrations for automation.
Summary
Picnie combines design tools, automation workflows, AI-based utilities, asset management, collaboration, and a developer API into one visual automation platform. It is designed to help businesses scale visual production while maintaining brand consistency and reducing manual work.